OMNICOM MEDIA GROUP
2012-2015
-Social Media Marketing Manager-
I finished my studies at the Heinrich-Heine-University in Düsseldorf with a Magister Degree in Linguistics, German Literature and Philosophy in 2012. Fresh out of University, I started to work as a Social Media Performance Marketing Manager in one of the biggest Media Agencies in the world - the Omnicom Media Group. Within that role I was responsible for creation, monitoring and handling of social media performance campaigns for key account customers like Porsche, Nissan, Renault, Vodafone, Airbus, Sony, Barilla, Kerrygold and many more. Besides that I was the main counterpart for Social Media consulting for external partners and clients as well as for internal stakeholders.
ADIDAS AG
2015-2017
-Product Manager Originals Footwear-
In 2015 I took the opportunity to work for the adidas AG as a Product Manager for the adidas Originals Footwear Department in the global Headquarter in Herzogenaurach. During this time I had the chance to work on a lot of exciting projects.
Product Management of the NMD "Red Apple": This product was an extreme limited shoe, with a quantity of 200 pairs, exclusively made for the opening of the NYC Flagship Store. As the responsible Product Manager for this project I'm very proud that this product gained a lot of attention in the sneaker culture community and reached a resell value of 5.000 $:
Product Management of the "Wicker Park EQT ADV": This premium execution of the EQT ADV was a limited shoe produced for the Originals Flagship Store opening in Chicago. Together with the Design Department we developed a unique "Chicago-Color-Design" and added premium materials to the shoe. The shoe-box was designed uniquely and the label signage on the tongue of the shoe reflects a particular crossing in the Wicker Park area in Chicago - The place where the Originals Store opened:
Miadidas products: Within 2.5 years of Product Management I was involved or lead very different projects for miadidas (customization). Within a small team we brought collaboration with Star Wars to life, developed special packs for the Football World Cup in 2018 or made premium executions of existing adidas shoe franchises (Stan Smith, Superstar, EQT, Gazelle, Adilette, Spezial, and many more):
ADIDAS AG
2017-2019
-Senior Manager Digital Experience-
Within the last 4 years of working for the adidas AG, I gained a lot of experience in several departments. Currently I work as a Senior Manager Digital Experience in Global Sales. Have a look at the latest project I work on with my team: Developing, creating and implementing Digital Consumer Experiences for the adidas London Flagship Store on Oxford Street.
VIDEO MADE BY ADIDAS AG
